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December 4, 2018

BGL Announces the Sale of LogoSportswear to Digital Room

Chicago – Brown Gibbons Lang & Company (BGL) is pleased to announce the sale of LogoSportswear, Inc. (LogoSportswear), a portfolio company of Digital Fuel Capital, LLC and Gladstone Investment Corporation to Digital Room LLC (Digital Room), a portfolio company of H.I.G. Capital. BGL’s Consumer Group served as exclusive financial advisor to LogoSportswear. Terms of the transaction were not disclosed.

This transaction builds upon BGL’s market leadership position in advising e-commerce and direct-to-consumer (DTC) companies. LogoSportswear represents the second transaction for BGL’s Consumer Group in the e-commerce investment banking DTC space in 2018.

Based in Wallingford, Connecticut, LogoSportswear is a rapidly growing e-commerce provider of custom promotional apparel. The company markets a comprehensive offering of customizable apparel, workwear, and uniforms under leading brands LogoSportswear, TeamSportswear, and tfund™. Products include jackets, polos, caps, jerseys, bags, and other apparel and accessories for men, women, and children, which are sold to small- to mid-sized businesses, large companies, recreational teams, and individuals. LogoSportswear is continually investing in its proprietary technology platform, enabling it to achieve exceptional customer conversion and optimize order fulfillment.

“BGL’s understanding of differentiated e-commerce businesses and guidance to the shareholders and management team at LogoSportswear was critical in achieving a very successful transaction for all,” said Carson Biederman, President of Digital Fuel Capital.

“We were extremely satisfied by the expert guidance we received from BGL. Their relationships with the potential buyer universe and their level of preparation ultimately enabled a great outcome for all parties,” said Kyle Largent, Managing Director of Gladstone Investment Corporation.

Digital Room is a leader in the U.S. web-to-print upload market, helping small- and medium-sized businesses with their printing and marketing collateral needs. The combination with LogoSportswear will further solidify Digital Room as an industry leader in the online custom print and promotional products market. For more information, please visit

H.I.G. Capital is a leading global private equity investment firm with $28 billion of equity capital under management.  H.I.G. specializes in providing both debt and equity capital to small and mid-sized companies, utilizing a flexible and operationally focused/ value-added approach. For more information, please visit

Digital Fuel Capital is one of the most active private equity investors in e-commerce businesses.  Digital Fuel’s investment strategy is to acquire leaders in defensible e-commerce segments and to support its portfolio companies in optimizing customer acquisition, retention, site usability, and analytics with a combination of internal resources, collaboration among portfolio companies, and strategic relationships with best-in-class partners.  Digital Fuel’s current portfolio consists of Artful Home, Artifact Uprising, Boutique Brands, BuyAutoParts, Renovation Brands, RugsUSA, and Summit Sports. For more information, please visit

Gladstone Investment Corporation is a publicly traded business development company that seeks to make secured debt and equity investments in lower middle market private businesses in the United States in connection with acquisitions, changes in control, and recapitalizations. For more information, please visit