Target Company
Whitewater Brands
Lincolnshire Management

Client Description:

Whitewater Brands is a leading omni-channel marketer and supplier of high-margin, productivity-enhancing consumables and light equipment to the automotive collision repair, mechanical repair, and dealership industries. The company goes to market through multiple brands, including Collision Services, I/D/E/A, Auto Body Toolmart, and Sid Savage across an integrated eCommerce and catalog/call center platform. Whitewater Brands enjoys superior brand recognition and strong market share among both independent and muti-shop operators in the highly fragmented automotive repair and dealership markets. Whitewater capably serves over 135,000 customers and offers more than over 69,000 SKUs.