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August 12, 2014

BGL Announces Growth Equity Investment in Bravo Wellness by ABS Capital Partners

Brown Gibbons Lang & Company (BGL), a leading middle market investment bank, is pleased to announce the completion of a growth equity investment in Bravo Wellness (Bravo) by ABS Capital Partners (ABS).  BGL’s Healthcare & Life Sciences Group advised the company regarding its capital market alternatives, and served as the exclusive placement agent to Bravo in the financing.  The specific terms of the transaction were not disclosed.

Bravo, founded in 2008 and headquartered in Cleveland, Ohio, designs and administers outcomes-based wellness initiatives for companies, organizations, brokers and other wellness providers.  Approximately 75 percent of all health care spending in the United States is lifestyle related and linked to individual behavior.  Lifestyle choices significantly influence health care costs, and adding accountability through a wellness program can reduce these costs in both the short and long term.  Bravo provides tailored solutions through a robust technology platform combined with deep domain expertise, particularly with regard to compliance and tracking personalized improvement goals.

Unlike most wellness programs that are based on participation, activity and uncorrelated rewards, Bravo’s solutions are based on biometric data (such as smoking habits, body mass index, blood glucose, blood pressure and cholesterol) that give the employee the opportunity to impact meaningfully his or her health as well as the associated insurance premiums.  Bravo’s proprietary technology platform provides employers with a solution for coordinating biometric screenings, tracking incentives and employee compliance, determining reasonable alternatives, resolving appeals and providing the tools for data-driven decision-making.  Please visit to learn more.

About ABS Capital Partners

At ABS Capital Partners, we have a simple mission – to invest in the very best late-stage growth companies.  ABS Capital Partners specializes in three growth sectors – business and education services, information and communications technology and health care – and has invested in over 100 growth companies over the past two decades.  With over $2 billion raised since inception, including $500 million in its latest fund, ABS Capital continues to build on its strong reputation for teaming with CEOs and market leaders to deliver strong returns to investors.  Please visit to learn more.