High Bridge Brands Acquired by Clayton, Dubilier & Rice

Description

High Ridge Brands is a portfolio of nine primarily value-oriented consumer brands in the personal cleansing and hair care categories including Zest, Alberto VO5, White Rain, Coast, and Rave. The Company’s core brands have wide demographic appeal, and maintain high consumer awareness and brand equities, resulting in a strong presence at leading retailers across the mass, dollar, food, drug and club channels.