Primary care and urgent care delivery models are converging as the healthcare industry continues to innovate around increasing access to quality, affordable care, fueling continued investment and M&A activity in the urgent care and primary services sectors, according to an industry report released by the Healthcare Provider Services investment banking team from Brown Gibbons Lang & Company (BGL).

There’s a continued flight from inorganic to organic growth investment opportunities for primary care and urgent care models. Those companies with organic growth levers (e.g., service line enhancement/expansion) and/or a clear de novo growth strategy are seeing premium valuations over traditional buy-and-build models.

Key takeaways include:

  • How healthcare platforms can stand out from their local and regional competitors
  • Why equity investment and M&A activity are poised to accelerate in the primary care and urgent care industries
  • What factors will drive consolidation in the Provider Services industry in 2025

BGL’s Healthcare Provider Services Group is one of the most experienced and respected financial advisory teams in the U.S. for physician practice M&A, with a long track record of expertise in successfully advising private equity firms, physicians, and alternate site providers through strategic transactions.

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